![The story of Muji: how minimalist ethos focused on quality and simplicity spawned a global lifestyle empire | South China Morning Post The story of Muji: how minimalist ethos focused on quality and simplicity spawned a global lifestyle empire | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/08/17/f2c17ba6-bf15-11e9-8f25-9b5536624008_image_hires_144543.jpg)
The story of Muji: how minimalist ethos focused on quality and simplicity spawned a global lifestyle empire | South China Morning Post
![Muji logo is seen at one of their stores on Oxford Street in London. (Photo by Belinda Jiao / SOPA Images/Sipa USA Stock Photo - Alamy Muji logo is seen at one of their stores on Oxford Street in London. (Photo by Belinda Jiao / SOPA Images/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2G4JH36/muji-logo-is-seen-at-one-of-their-stores-on-oxford-street-in-london-photo-by-belinda-jiao-sopa-imagessipa-usa-2G4JH36.jpg)
Muji logo is seen at one of their stores on Oxford Street in London. (Photo by Belinda Jiao / SOPA Images/Sipa USA Stock Photo - Alamy
![MUJI UK on X: "NOW OPEN! Come visit our newly refurbished store at #Birmingham. Receive up to 20%Off selected fashion and household items and a chance to win a trip for 2 MUJI UK on X: "NOW OPEN! Come visit our newly refurbished store at #Birmingham. Receive up to 20%Off selected fashion and household items and a chance to win a trip for 2](https://pbs.twimg.com/media/DeD46LcXkAAOCl6.jpg:large)
MUJI UK on X: "NOW OPEN! Come visit our newly refurbished store at #Birmingham. Receive up to 20%Off selected fashion and household items and a chance to win a trip for 2
![Muji store inside the recently reopened Hudson Yards mall in Manhattan on Sunday, September 13, 2020. Malls in New York City were be able to open on September 9 with 50 percent Muji store inside the recently reopened Hudson Yards mall in Manhattan on Sunday, September 13, 2020. Malls in New York City were be able to open on September 9 with 50 percent](https://c8.alamy.com/comp/2CNRD08/muji-store-inside-the-recently-reopened-hudson-yards-mall-in-manhattan-on-sunday-september-13-2020-malls-in-new-york-city-were-be-able-to-open-on-september-9-with-50-percent-capacity-and-other-safety-protocols-including-upgraded-ventilation-systems-richard-b-levine-2CNRD08.jpg)
Muji store inside the recently reopened Hudson Yards mall in Manhattan on Sunday, September 13, 2020. Malls in New York City were be able to open on September 9 with 50 percent
![A shop sign above the Muji kitchenware and furniture shop, Oxford Street, London. Jan 2009 Stock Photo - Alamy A shop sign above the Muji kitchenware and furniture shop, Oxford Street, London. Jan 2009 Stock Photo - Alamy](https://c8.alamy.com/comp/B8A8CX/a-shop-sign-above-the-muji-kitchenware-and-furniture-shop-oxford-street-B8A8CX.jpg)